RED did not begin with a colour in front of the camera, but with the phenomenon of red hair.

Only a small part of the population is born with it. Yet almost everyone seems to have an immediate idea about it. Red-haired people are said to be fiery. Stubborn. Different. Quick-tempered. They receive nicknames, jokes and remarks that often arrive long before anyone really knows them.

How can one visible trait carry so many expectations about who a person is?

That became the question behind the series.

In front of my camera appeared people who share something, while at the same time resisting every attempt to reduce them to one type. The colour of their hair connects the portraits. Their faces, expressions and individual presence make every quick conclusion unstable again.

With one portrait, you may still think you recognize a character. With dozens of portraits, that certainty starts to shift. Across 363 images, what remains is variety.

That is where RED finds its strength: in its scale. Each new portrait does not confirm a prejudice, but becomes another exception to what we thought we knew.

The series is about red hair.

But more than that, it is about the human habit of attaching an entire story to a visible characteristic.

The portraits return that story to the people themselves.

View the full RED series